
REGIONAL CONTEXT
Click the City Logo for detailed KPW recorded documents

The Kettle Park West Commercial Center is located on the west side of the City of Stoughton, WI (13,000 people) at the intersection of US Highway 51 and State Highway 138.
Surrounding communities include: Village of Oregon (9,200), Village of McFarland (8,100), City of Fitchburg (26,400), City of Monona (7,700), and the City of Madison (243,300).
US Highway 51 (14,300 vehicles per day) connects Kettle Park West to US Highway 12/18 (112,000 vehicles per day) and captures the regional draw of the greater Madison area. This market establishes an advantageous scenario for National retailers, while still catering to local businesses of Stoughton and the surrounding communities.
LOCAL CONTEXT

The growing City of Stoughton conveys an intimate community experience, but offers residents and visitors alike an urban outlet due to the proximity of the Greater Madison area.
Nearby amenities include: Madison Chain of Lakes, Stoughton Opera House, Nature Preserves & Parks, Madison International Speedway, Mandt Community Center, Yahara River, Stoughton High School District, Capital Springs State Recreation Area, and many more.
MARKET DEMOGRAPHICS

POPULATION (2020)
- Stoughton - 13,173
- 5 Mile Radius - 20,233
- 10 Mile Radius - 74,479

MEDIAN RESIDENT AGE (2020)
41

TOP EMPLOYERS (DANE COUNTY)
- University of Wisconsin - Madison
- Epic Systems
- American Family Insurance
- Sub-Zero
- WPS Health Insurance

MEDIAN HOUSEHOLD INCOME (2020)
$67,329

VEHICLES PER DAY
- US Highway 51 - 14,800
- US Highway 12/18 - 138,000
- Highway 138 - 9,200
